Radio Airtime Costs — Buying

The cost to reach 1% of a specific demographic in that area.

Professional voice talent, music licensing, and mixing ($300–$2,500). buying radio airtime costs

Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors The cost to reach 1% of a specific demographic in that area

A cheaper option where the station chooses when your ad airs. Hidden Costs Prices fluctuate based on who is listening, when

A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates:

Many stations bundle airtime with banner ads on their website or app.

Ads in New York or Los Angeles cost thousands; small towns cost ten dollars.