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The industry is seeing a sharp split between high-performers and struggling brands.

: Younger drinkers (Millennials and Gen Z) now make up 61% of wine consumers . However, they are more "category-fluid," often switching between wine, craft beer, and RTD (ready-to-drink) cocktails. buy wine usa

: Wineries with bottles priced above $20 are outperforming the broader market. Bottles in the $20–$50 range saw a 12% median sales increase in 2024. The industry is seeing a sharp split between

: After several years of negative growth, experts from the Silicon Valley Bank State of the Industry Report suggest the market is beginning to stabilize as it heads into late 2026. How to Buy Wine in the USA : Wineries with bottles priced above $20 are

The U.S. wine market is currently transitioning into a "post-passive growth" era. While overall consumption volume is declining, the market's total value reached , driven largely by a "premiumization" trend where consumers are buying less but spending more on higher-quality bottles. Market Dynamics & Trends (2025-2026)