: Consumers often react emotionally to "50% off" as a larger, more attractive number, even if it only applies to the second item. This framing makes the deal feel like a significant win rather than a minor price adjustment.
For stores like Amazon or Best Buy, BOGO 50 serves several operational goals: buy one get one 50 video games
: It is an effective way to move aging stock or "slow-moving" titles without devaluing the brand with a permanent price cut. : Consumers often react emotionally to "50% off"