: The purchase included the Beats Electronics hardware business (headphones, speakers, and audio software) and the Beats Music subscription streaming service. Why Apple Bought Beats
: Founders Dr. Dre and Jimmy Iovine joined Apple in unspecified executive roles as part of the deal. buy beats by dre
: $3 billion, comprised of approximately $2.6 billion in cash and $400 million that vested over time. : The purchase included the Beats Electronics hardware