: Customers were still responsible for the sales tax, registration, and licensing fees for both vehicles, as noted by community members on Reddit . Notable Examples
: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly. buy a kia sorento get a kia rio free
: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand. : Customers were still responsible for the sales
Today, these deals are largely a relic of the past. Current Kia Sorento deals focus on standard APR incentives (like 0% for 48 months) or lease specials rather than multi-car giveaways. Today, these deals are largely a relic of the past
: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free.
: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot.
: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio .