: Some experts suggest being wary of "original" prices during sales, as they may be inflated to make the discount appear larger than it is.
: Manufacturers ship TVs with a "Store Demo" or "Vivid" profile enabled. This cranks the brightness and saturation to their absolute maximum to grab your attention. best buy tv syndrome
: Turn down the backlight or OLED light. Extreme brightness is necessary in a store but can cause eye strain and wash out details in a darker home setting. : Some experts suggest being wary of "original"
: Professional showroom lighting is designed to minimize glare and maximize the screen's perceived contrast. Most home environments have warmer, dimmer lighting that doesn't support these extreme settings. How to Fix It at Home When you set up a new TV, avoid the "Best Buy syndrome" by: : Turn down the backlight or OLED light
: Retailers often turn on high-motion interpolation to make demo reels look fluid. Many viewers find this creates a "Soap Opera Effect" that looks artificial for movies and TV shows. Avoid Common Purchase Pitfalls
: Retailers often bundle high-margin items like HDMI cables for significantly more than their manufacturing cost (e.g., $30 in-store vs. $8 on Amazon).