Toward the end of 2017, the focus shifted to "Doorbuster" deals. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
: These ads also highlighted Best Buy’s Free In-Home Consultation service to help customers find the perfect holiday "hookup". 3. Back-to-School: "How to College"
: A high-energy spot featuring a family unwrapping Apple devices, including the Apple Watch Series 3 Go to product viewer dialog for this item. , Go to product viewer dialog for this item.
: The "One-Upper Couple" commercial featured a couple, Andy and Sarah, who invite their neighbors (the Smiths) over for a Super Bowl party.
: The campaign promoted savings of up to 25% on select LG 4K TVs leading up to the game. 2. Holiday Campaign: "Open This Last"
: This commercial showed a family in the "holiday homestretch" unwrapping their final tech gifts, specifically the Samsung QLED 4K Smart TV and the Nintendo Switch Go to product viewer dialog for this item. .
: Best Buy CMO Whit Alexander explained that the theme was inspired by the one gift so special it is saved for the end—the gift that "lives on" through the experiences it creates, such as family movie nights or capturing vacation memories. Key Ad Spots :
Toward the end of 2017, the focus shifted to "Doorbuster" deals. Best Buy's CMO Provides Sneak Peek at New Holiday Ads
: These ads also highlighted Best Buy’s Free In-Home Consultation service to help customers find the perfect holiday "hookup". 3. Back-to-School: "How to College"
: A high-energy spot featuring a family unwrapping Apple devices, including the Apple Watch Series 3 Go to product viewer dialog for this item. , Go to product viewer dialog for this item.
: The "One-Upper Couple" commercial featured a couple, Andy and Sarah, who invite their neighbors (the Smiths) over for a Super Bowl party.
: The campaign promoted savings of up to 25% on select LG 4K TVs leading up to the game. 2. Holiday Campaign: "Open This Last"
: This commercial showed a family in the "holiday homestretch" unwrapping their final tech gifts, specifically the Samsung QLED 4K Smart TV and the Nintendo Switch Go to product viewer dialog for this item. .
: Best Buy CMO Whit Alexander explained that the theme was inspired by the one gift so special it is saved for the end—the gift that "lives on" through the experiences it creates, such as family movie nights or capturing vacation memories. Key Ad Spots :