Ava Max - Maybe Youвђ™re The Problem (official Video) Access

: The production leans heavily into retro-futurism, with pulsating synth-pop elements mirrored in the neon visuals.

: Scenes include Max sunbathing in the snow, eating snow cones, and skiing, which contrast with the "heated" nature of the lyrics. Ava Max - Maybe You’re The Problem (Official Video)

The video was directed by , a veteran in the industry known for his cinematic and high-gloss style. It features a vibrant, nostalgic aesthetic: : The production leans heavily into retro-futurism, with

: Max debuted a fiery cherry-red hairstyle for this era, moving away from her signature blonde "Max Cut" to symbolize a fresh, bold start. 💡 Core Meaning and Themes eating snow cones

The song flips the traditional "it's not you, it's me" breakup cliché on its head to address and gaslighting .