Ava Max - Everytime I Cry (official Video) May 2026

As she begins to cry, her tears—symbolizing "vulnerability"—rejuvenate the parched earth.

The video opens with Ava awakening in a barren, Martian-like landscape, appearing injured and alone. Ava Max - EveryTime I Cry (Official Video)

Co-directed by Ava Max and , the music video follows a surreal journey from desolation to rejuvenation: As she begins to cry

Ava Max described the song as a "river of hope," inspired by the collective hardships of recent years. The recurring lyric, "Every time I cry, I get a little bit stronger," serves as a mantra for anyone navigating tough times. It challenges the social stigma that showing emotion is a weakness, instead framing it as a human necessity for personal growth. "Every time I cry

It opens with melodic synthesizers and a piano-driven base, eventually building into a "groovy" house beat.