How AT&T's Deal for DirecTV Could Affect the Industry - DealBook

In 2014, AT&T faced stalling growth in its core wireless sector. The strategy, championed by then-CEO Randall Stephenson, was to transition from a mere "pipe" provider to an integrated media powerhouse. AT&T agreed to purchase DirecTV for ($67.1 billion including assumed debt) with several key goals:

: By combining satellite TV with high-speed broadband and wireless plans, AT&T aimed to reduce customer churn and create a "triple play" offering that competitors like Comcast already dominated.

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