Airship Acquires Sms Commerce Company Replybuy →

The specific terms and purchase price were not publicly disclosed.

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Airship acquires SMS commerce company ReplyBuy

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. The specific terms and purchase price were not

Customers can browse and purchase items via a single text response. Airship acquires SMS commerce company ReplyBuy

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview

Automated syncing of conversational histories with major CRM platforms.

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.