Adekunle Gold - It Is What It Is (official Video) -

At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others.

Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity. Adekunle Gold - It Is What It Is (Official Video)

The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic. At its core, "It Is What It Is"