If the video is a piece of media art or a technical demonstration, the essay should critique the visual composition, technical execution, and the intended impact on the audience.
However, based on common naming conventions in academic and professional databases, here are three likely directions for an essay on this material:
If this is a lecture from a course (e.g., "LAT" representing Latin or Latin American Studies), the essay should focus on the primary thesis presented by the instructor and how it connects to the broader syllabus [1].